Smart Business Magazine recently contacted me for an article they were writing on the special event industry and why it is important for companies to hire a planner rather than trying to take on the task of planning events on their own. Although I appreciated being contacted and having the opportunity to share my opinion/knowledge on the topic, what is more important is the fact that the media and the business community (Smart Business Mag’s audience) are starting to recognize the special events industry as a bona fide industry! That deserves a big woo hoo or a shimmy,  as my friend Lisa would demand! Anyone who knows me knows I am defiant in trying to get the world to see the special events industry as a real, honest-to-goodness, educated and talented profession. I applaud Smart Business Magazine for paying close to attention.

Click here to enjoy the article!